This page showcases only a selection of my video projects. It’s a curated glimpse into my work, highlighting diverse themes and skills. Beyond these, there are numerous other videos I’ve produced, each with its unique story and creative touch, not displayed here.
Calin Ad – Summer 2025
I produced a dynamic recap video documenting the successful Calin Park Summer 2025 activation held in Martil and Tamaris. This piece captures the high-energy atmosphere of the summer-long events, highlighting the family workshops and the distribution of toys to children and babies. The video powerfully conveys the brand’s positive community impact and the wide reach of its multi-location engagement strategy.
Mia Ad – Office Reaction
For the Mia campaign, I produced a reaction-style video ad designed to generate genuine intrigue and demonstrate the campaign’s impact. The concept centered on filming an unscripted, authentic office reaction to the new Mia creative strategy. This approach allowed us to showcase the campaign’s innovative nature through the eyes of internal stakeholders, lending credibility and fostering anticipation. The final video effectively captured the initial excitement, proving the campaign’s potential to disrupt and engage an audience.
1O Years NECHE Accreditation
For Al Akhawayn University’s celebration of its 10-year accreditation, I created a video encompassing interviews with faculty, staff, and executives. This piece highlighted their collective contributions to this significant achievement. Through adept editing, their individual stories merged into an inspiring narrative, complemented by carefully chosen music and visuals. This video showcases the university’s academic rigor and the unified spirit of its entire community, marking a major milestone in its history.
AUI X US Embassy
During the visit of H.E. Puneet Talwar, United States Ambassador to Morocco, I covered a key moment that highlighted Al Akhawayn University’s role in fostering strong Morocco–U.S. relations. Through my coverage, I captured the Ambassador’s recognition of AUI’s distinctive liberal arts system and its impact on shaping future leaders. This project reflects my ability to document high-profile diplomatic engagements and convey institutional values through impactful visual storytelling.
Student Activites Office- Team Intro
PREPAYA X Mohamed Arrous Success Story
In the PREPAYA project, I skillfully handled shooting, editing, graphic motion, and copywriting, creating a dynamic and cohesive video. Blending artistic vision with technical prowess, I crafted compelling visuals and a seamless narrative. My editing emphasized rhythm and color, while graphic motion added vibrancy. The copywriting resonated with audiences, showcasing my multifaceted talent in impactful multimedia storytelling.
Al Qalb Lkbir – Fundraising Gala Promo
I created a dynamic teaser video for Al Qalb Lkbir’s fundraising event, designed to captivate and mobilize support for the association’s humanitarian efforts. This project drew on my skills in motion graphics, visual design, and sound mixing, using Adobe Premiere Pro and After Effects to bring the message to life. From visual storytelling to audio design, every element was crafted to spark emotional engagement and drive action, amplifying the impact of the campaign.
MADAEF ECO6
Get to Know our Athletes
As part of the Get to Know Our Athletes series, I produced a video spotlighting Maria Atifi, a student-athlete making an impact both on and off the basketball court. Proudly representing AUI and FUS, Maria’s story reflects the power of resilience, passion, and discipline. Through cinematic storytelling and dynamic editing, I aimed to capture the essence of her journey and inspire others through her commitment to excellence. 🏀✨
PTX Summit X Al Akhawayn University
Al Akhawayn University proudly sponsored the 2024 World Power-to-X Summit in Marrakech, solidifying its role as a leader in sustainable energy. As part of the summit, I produced a feature video that highlighted the university’s innovative work in green hydrogen and on-campus sustainability initiatives. Through thoughtful shooting and editing, I brought complex environmental themes to life in a clear and engaging way. This project showcases both AUI’s commitment to Morocco’s green future and my ability to craft compelling visual narratives around impactful ideas.
Centrale Danone X Almond & Oak
In a speculative ad project for Danone, considering the potential introduction of almond and oak milk flavors, I employed my creative expertise to envision a campaign that would capture the essence of these new offerings. I focused on visually rich storytelling, showcasing the natural, wholesome qualities of almond and oak.
GO LIONS ! Qatar World Cup 2022
In a video project celebrating the Moroccan team’s participation in the World Cup, I focused on their remarkable display of courage and the profound impact it had on audiences worldwide. Through dynamic footage of their games, alongside fan reactions and commentary, I highlighted the team’s resilience and skill.
NeoHack: Hackathon
Not too different from your regular hackathon, NeoHack is a competition to design and build a software project in teams of 2 to 4 people. The goal of the competition is to build and energize a community of software-passionate AUI students, help people learn and discover new interests, and showcase the talents of Al Akhawayn University’s students.
Game of Dorms
“Game of Dorms” is a sports tournament consisting of the three most practiced sports on campus: Basketball, Soccer and Volleyball. This event is organised by the First-Year Experience in Al Akhawayn University.
Moroccan Politics Club AUI #MPCYouthForum2020
MPC YouthForum is an event where participants have the opportunity to learn about the political, social, and economic challenges that our model of development has to address as well as the opportunities it can seize to improve the situation in the country.
Hand in Hand
As a board member of the Hand in Hand Association, I played a key role in organizing the “Qofat Ramadan” event on April 2nd in the Tigrigra region. We successfully distributed essential necessity baskets to 100 families, offering them support for the holy month. This initiative was a meaningful effort to provide aid and bring joy to these families during Ramadan.
Al Qalb Lkbir – Medical Campaign
In 2023, as the co-founder and marketing chairperson of Alqalb Lkbir, a club/association, I played a pivotal role in orchestrating one of our key events. Leveraging my expertise in marketing and organizational skills, I helped design and execute a program that resonated with our community’s values and goals.
Women in Leadership AUI X UM6P X Africa Business School
video after a successful edition in Ifrane Women in Leadership program came back with another edition in UMP6P.
YASWEART
YASWEART is an Instagram page that posts different kinds of art. In this series, we try to have different artists to ask them a set of questions.
#Chnu_9sstek : Youssef Ouchen
#Chnu_9sstek, a project I founded at Al Akhawayn University, showcases inspiring success stories through video interviews with successful individuals, including campus celebrities. My role involved conceptualizing, organizing, and conducting these interviews, capturing diverse journeys to success. This initiative offered the university community unique insights into achieving success, reflecting my dedication to highlighting varied paths of accomplishment.
China Day at Al akhawayn University
Discover the highlights of China Day at our university in my latest video. Featuring the Chinese Ambassador and the Chinese Culture Center, it’s a vibrant showcase of cultural performances and festivities, capturing the essence of this special celebration.
AUI Ads
During my collaboration with Al Akhawayn University (AUI), I contributed significantly to four advertising campaigns, including two in the fall and two in the spring. These campaigns, covering up to 20 diverse programs, showcased a blend of strategic planning and creative execution. My role spanned from concept development to final production, emphasizing the university’s dynamic programs and vibrant campus life. This experience underlined my versatility and capacity to deliver impactful marketing initiatives, catering to a wide range of academic and extracurricular programs.
Aymane Yassine 